Get Your Marketing MindMap™
Turn Chaos into Clarity
With the Peak 10 Marketing MindMap™
If your marketing feels scattered—or worse, like it’s working against you—you’re not alone. Most companies are sitting on unrealized ROI, misaligned messaging, and underperforming campaigns.
The Marketing MindMap™ changes that. It’s our proven system to uncover what’s working, fix what’s broken, and build a scalable engine for growth. Whether you’re aiming for more quotes, higher retention, or better ROI on your ad spend, this is where clarity begins.
Why Guess When You Can Engineer Growth?
This isn’t about opinions. It’s about data, strategy, and alignment.
The Peak 10 Marketing MindMap™ gives you a full 360° diagnostic—then transforms it into a clear, actionable plan built around your goals, your market, and your team.
You’ll walk away with a complete blueprint tailored to your business, built from the same process we’ve used to help manufacturers and high-ticket brands generate hundreds of quotes, reduce cost per lead, and scale smarter.
What Happens During the MindMap™ Process
Over 4–8 weeks, we guide you through a structured set of audits, interviews, and strategy workshops. Each stage is led by marketing engineers—not account managers—who specialize in performance data, creative strategy, and growth architecture.
Craft Your Engineering Argument™
We begin where all effective marketing should: with clarity.
In this stage, we help you distill your company’s true value—what makes you different, believable, and desirable to the customers you actually want. Using our Engineering Argument™ framework, we extract the real reasons people buy from you—not just product features, but outcomes, emotional triggers, and proof points that matter.
Through collaborative sessions and guided exercises, we build a structured, conversion-ready message hierarchy. This becomes the foundation for every future campaign, creative brief, and sales conversation.
Most teams try to grow with vague positioning and inconsistent language. We replace that with precision.
Marketing Performance Audit
Now that we know what you’re saying, we turn our attention to how it's performing.
The audit phase is a deep dive into every part of your marketing ecosystem—from paid ads to creative assets, funnels, analytics, and beyond. We don’t just look at top-level numbers—we analyze performance at the campaign, channel, and audience level to surface where ROI is leaking and where growth is waiting to happen.
We map out every stage of your funnel, uncover underperforming assets, evaluate attribution accuracy, and identify conversion bottlenecks. You’ll come away with a clear view of your best opportunities, your biggest risks, and the levers to pull for immediate improvement.
Tech Stack & Tools Review
Today’s marketing runs on tools—but most businesses are either overpaying for tech they don’t use or struggling with disconnected systems that fail to communicate.
In this phase, we conduct a full inventory of your current tech stack, from ad platforms to CRMs to automation tools.We map each tool to its intended function and identify overlaps, gaps, and integration issues. If there are better-fit solutions or underused platforms, we’ll recommend streamlined alternatives and help plan for implementation.
The goal is simple: eliminate friction, enable fast insights, and make sure your tools actually support your strategy—rather than complicating it.
CRM & Customer Journey Optimization
Your CRM should be a revenue engine—not just a digital filing cabinet. In this phase, we dive deep into how you’re collecting, organizing, and activating customer data.
We review your segmentation logic, lifecycle stages, automation sequences, and campaign targeting to ensure every contact in your system is moving efficiently through the buyer’s journey.
From the first touch to repeat purchase, we map out how your leads are nurtured, where they’re dropping off, and what can be done to increase engagement, close rates, and lifetime value.
Clean data and smart segmentation are the unsung heroes of high-performing marketing—and we’ll make sure your CRM is set up to drive both.
Marketing Strategy Roadmap
With your messaging, data, and performance insights in hand, we now shift into planning mode. But this isn’t a generic strategy deck—it’s a custom-built roadmap that connects your business goals to real-world marketing execution.
We help you define your North Star metric—whether that’s quotes, ROAS, CAC, or something else—and build your funnel strategy around it. From top-of-funnel awareness to conversion-ready campaigns, we create a plan that moves the needle where it matters most.
Think of this as your marketing GPS. Whether you implement it in-house or with our team, you’ll have a clear direction—and the benchmarks to track progress along the way.
Creative & Content Strategy
Most content misses the mark because it’s built on guesswork. We use data and strategy to build creative that converts.By this point, we know your audience, message, and funnel performance—so we develop a plan that connects all three.
We break content out by funnel stage, ensuring cold traffic sees bold hooks, warm leads get proof, and hot prospects get the final nudge. You’ll receive creative concepts to bring your campaigns to life.
We also outline a testing roadmap so your content evolves based on real performance, not assumptions.This isn’t just creative for the sake of it—it’s content engineered to drive results.
