Quiz Audit Table
Question
Why it matters
Loss if “NO” or "Not Sure"
Source / Link
Hidden fields to capture GCLID / FBCLID / UTMs on all online conversion forms
Without click IDs + UTMs, you can’t reliably tie ad clicks to conversions or upload offline conversions.
10-30%
Persist click IDs + UTMs across pages & sessions
Browsers block or drop parameters; without persistence you lose credit in multi-step/multi-session funnels.
12-36%
CRM ingestion not blocked by Apple / Safari / restrictive browsers
If you’re losing browser signals, you’re also losing conversion attribution and feeding back fewer conversions.
15-30%
Offline conversions (calls, quotes, deals) collected and uploaded to ad platforms
Omitting offline events undervalues upper-funnel media and starves machine-learning from full conversion set.
10-25%
First-party, server-side tracking (sGTM + CAPI / server events)
Mitigates browser blocks, improves matching/duplication and increases attributed conversion counts.
12-33% (up to ~50%)