Outdoorsy

Outdoorsy is a P2P marketplace where people can list RVs for rent and others can rent them.

Quick Stats

68%

Increase in conversion rate and revenue attributed to paid social

33%

Decrease in demand side CAC

79%

Decrease in supply side CAC

1800

units added to supply at 1/4 cost to lifetime value

The Opportunity

Outdoorsy reached out to us in mid-2020 to help with their substantial demand as a result of the COVID-19 pandemic. Specifically, they needed help with their paid social efforts as a part of their performance marketing team.

The Solution

Meta Ads

As a two-sided marketplace, Outdoorsy knew their audience was on the largest social media platform in the world. Whether it was attracting owners to list supply or customers to rent from owners.

Experimentation

With increased budget and little historical performance data, a strong test strategy was going to be key in driving performance from paid social as a channel.