Marketing for Manufacturers
Peak 10 Marketing is a consultancy and digital marketing service provider for small and midsize manufacturers. We start with strategy, then run the execution: paid media, lead generation, thought leadership content, email, SEO, GEO, and the tracking that connects a click to a quote.
Most of what follows are questions that come up on our first sales call with clients, so here it is up front.
Why Manufacturers Leave Their Marketing Agency
These five complaints come up over and over when a manufacturer calls us about the agency they are already working with.
You Don't Know What's Happening in Your Account
You get a report you can't interpret and no clear answer on what results you're actually getting. Ask the junion account manager what the reporting actually shows, and they commonly say, "I'll have get back to you after I check with the team".
At Peak 10 Marketing, you only work with senior leaders or directly with the experts managing your account, so you can get the real answers to your questions on the spot.
At Peak 10 Marketing, you only work with senior leaders or directly with the experts managing your account, so you can get the real answers to your questions on the spot.
Nobody Picks Up the Phone
You can't get in touch with anyone, and the changes you ask for take weeks. Ask what the turnaround is on a change request, and who answers when you call. We recently had a client who was working with an agency that took 10 months to update their home page sliders, and when we audited their account, it turns out their Google Ads hadn't been changed since they first set it up.
We provide monthly reporting, 24 hour reply windows, and direct access to our leadership team, so you always get the support you need.
We provide monthly reporting, 24 hour reply windows, and direct access to our leadership team, so you always get the support you need.
You Can't Connect Marketing Spend to Sales
This is the one we hear most, and it is the hardest thing to fix after the fact. Ask how they tie a click to a quote, and what they do when the ad platform's report and your sales numbers disagree.
With our proprietary M2CO method, we close the loop between marketing and sales data, with clear reporting so you can finally understand what drives your ROI.
With our proprietary M2CO method, we close the loop between marketing and sales data, with clear reporting so you can finally understand what drives your ROI.
Nobody Can Explain the Strategy
You're not clear on the strategy, or on which tactics are running on your account and why. Ask them to explain the plan in one sentence,, and they struggle to do so.
We provide our clients with a written Marketing MindMap before we spend a dollar of your money on advertising, so everyone is aligned on where we are going, and how we will win in your target market.
We provide our clients with a written Marketing MindMap before we spend a dollar of your money on advertising, so everyone is aligned on where we are going, and how we will win in your target market.
You're Passed Between Disconnected Team Members
You're working with several people at the agency who aren't connected to each other. Ask who is accountable, and whether the person sitting in the pitch is the person will actually be involved in the management of your account. You don't want to be sold one thing, then get something completely different.
At Peak 10 Marketing, our leadership team is part of both the sales process, and implementation. So you get exactly what we agreed on from day one.
At Peak 10 Marketing, our leadership team is part of both the sales process, and implementation. So you get exactly what we agreed on from day one.
How Our Manufacturing Marketing Programs Run
We don't follow templates. We start with consulting on strategy before moving into the digital agency work, which isn't always the case with agencies.
1
Audit What You're Running Now
Before anything changes, we look at what you're spending, what's tracked, and what isn't. Most of what we find in the first audit is money already being spent on things nobody can measure.
2
Find the Highest ROAS Channels
Who actually buys from you, which of your products carry the margin, where quotes come from today, and what your sales team hears on the phone every week. That work produces the plan.
3
Connect Every Click to a Quote or Sale
Manufacturers sell over weeks or months, often by phone. The M2CO Method rebuilds the tracking so the marketing budget becomes a decision instead of an argument.
4
Scale What Produces Revenue
Paid Search shows first movement in 30 to 90 days, and closed revenue traceable back to it lands in months four through nine. Organic results take longer, but help you build a pipeline that can last for years
What a Marketing Agency for Manufacturers Costs
We publish these numbers because the first thing a manufacturer wants to know is whether this conversation is worth having.
Technical & Content Audit: $5,000 to $15,000
A technical and content audit, priced on how large the site is and how broken the tracking turns out to be. You get a ranked list of the fixes that will move pipeline, not a 200-item checklist.
Minimum Ad Spend per Month: $3,000
Our minimum in managed paid media spend. For the majority of companies, anything below that doesn't create enough data to optimize against, so you are wasting time and money, while the market changes quickly.
A Full Marketing System: About $10,000 a Month
A full system: strategy, paid, social and attribution running together. Plus, one time fees for SEO & GEO Content sprints. Most agencies make you sit through a discovery call before they'll tell you any of this.
What Else You Could Do to Improve Your Marketing
You have several options other than hiring your local agency, here are a few to consider.
Hire In-House
This can work when you have enough volume to keep several specialists busy and a senior person who can direct them. A good marketing manager plus two specialists beats a mediocre agency. But this assumes you have the time, engergy and resources to scale up an in house marketing team that can keep up with the rapidly changing digital marketing, AI driven landscape.
Hire a Large Agency
This makes sense when you need scale across many markets at once, and are operating at an enterprise level. You'll pay for the account management layers, and the people doing the daily work will be junior. You'll get a top notch sales rep, but the day to day communication will be with your account manager, and we've had first hand experience with how quickly people in those roles can change. .
Do Nothing
A real option for a shop already sold out on capacity. If word of mouth, trade shows, sales reps or other methods are working, stick with it! If you don't need more work,, spending more on marketing just doesn't make sense. Unless you those older methods are becoming more expensive and less effective.
Hire Us
We've been providing marketing services for over 12 years. Our Founder started marketing for his own busineses in 1997 when AOL and Netscape dominated the landscape. We love marketing, our customers and getting results.
For example,
-- Precision Quincy: 54X return on ad spend in year one and $176 million in qualified quotes over twelve months.
-- American Rotary: 61,954 leads across a fourteen year relationship and a 19% higher average sale.
-- Hot Shot Oven & Kiln: zero to $4.7 million, with organic traffic up 39X in one year.
Not every client produces numbers like these, and not every client lets us publish the ones they have. See the full case studies.
For example,
-- Precision Quincy: 54X return on ad spend in year one and $176 million in qualified quotes over twelve months.
-- American Rotary: 61,954 leads across a fourteen year relationship and a 19% higher average sale.
-- Hot Shot Oven & Kiln: zero to $4.7 million, with organic traffic up 39X in one year.
Not every client produces numbers like these, and not every client lets us publish the ones they have. See the full case studies.
Frequently Asked Questions
Here are a few other questions that come up on our sales calls. . . We wanted to share them with you here.
1
How much does a marketing agency for manufacturers cost?
Ours publishes it. A technical and content audit is $5,000 to $15,000. Paid media carries a $3,000 a month minimum in managed spend.
A full system, meaning strategy, search, paid, social and attribution running together, starts near $10,000 a month.
There are also add ons, like email marketing, SEO & GEO Content Sprints. But we deploy those when it's appropriate and based on what it takes to dominate your market.
Most agencies in this category won't quote a number until you've sat through a discovery call.
A full system, meaning strategy, search, paid, social and attribution running together, starts near $10,000 a month.
There are also add ons, like email marketing, SEO & GEO Content Sprints. But we deploy those when it's appropriate and based on what it takes to dominate your market.
Most agencies in this category won't quote a number until you've sat through a discovery call.
2
How do you market a manufacturing company?
Start with who actually buys from you and which of your products carry the margin, not with a channel.
Then build the tracking that connects a click to a quote, because manufacturers sell over months or even years, and most platforms only track for a week or 90 days.
Only when you see a clear ROI does it make sense to scale spend, and only into what has already been shown to produce revenue.
Then build the tracking that connects a click to a quote, because manufacturers sell over months or even years, and most platforms only track for a week or 90 days.
Only when you see a clear ROI does it make sense to scale spend, and only into what has already been shown to produce revenue.
3
How long before marketing works for a manufacturer?
Paid Search shows results in 30 to 90 days, and closed revenue traceable back to it usually lands in months four through nine.
Organic traffic can move quickly, but expect it to take longer. To dominate your market, you need carefully crafted SEO Optimized Topic Clusters of Content to build brand authority.
Anyone promising closed deals from organic in the first month is guessing
Organic traffic can move quickly, but expect it to take longer. To dominate your market, you need carefully crafted SEO Optimized Topic Clusters of Content to build brand authority.
Anyone promising closed deals from organic in the first month is guessing
4
What should I look for in a manufacturing marketing agency?
Ask who will actually be doing the work, and whether the person in the pitch is the person you get.
Ask how they tie a click to a quote, and what they do when the ad platform's report and your sales numbers disagree.
Ask them to explain the plan in one sentence, and how they guarantee their work will drive results.
Ask how they tie a click to a quote, and what they do when the ad platform's report and your sales numbers disagree.
Ask them to explain the plan in one sentence, and how they guarantee their work will drive results.