Lively Root

Lively Root delivers healthy happy plants to people's front doors throughout the country.

Quick Stats

55%

increase in revenue

29%

decrease in cost per purchase

15%

increase in average order value

56%

increase in return on ad spend (ROAS)

The Opportunity

As a startup who has seen strong growth since inception, Lively Root wanted to continue taking their plants to the masses through social media.

This is when they reached out to Peak 10 team members to join their growth marketing team to manage and scale this channel.

The Solution

Meta Ads

As the most popular social media channel still to this day, Meta was top priority to establish strong performance from paid social as a channel.

Experimentation

As a startup, there are many unknowns. Coming up with a solid testing plan and roadmap was imperative to learn when, where and how to allocate budget.

TikTok Ads

In order to not be dependent on a single paid social channel, TikTok was next on our radar.

LinkedIn Ads

With a large B2B component to their business, Peak 10 marketing team was also tasked with researching, testing and managing LinkedIn to determine if it was a viable channel.