Safe & Vault Store

Safe & Vault Store provides safes and security solutions for residential and commercial uses.

Quick Stats

New Channel Expansion

Increase in Avg Monthly Revenue

The Opportunity

They were looking for someone to take over their Facebook ads management because although they were seeing success, we wanted to take it to the next level.

The Solution

Meta Ads

As we know, Meta ads was what Safe and Vault Store wanted to focus on. Through an initial channel audit, we uncovered many opportunities to get started with.

Experimentation

With many product categories and some with overlapping audiences, it was important we tested and learned what engages certain audience segments the most to get the most out of our paid social spend.

YouTube Ads

With the power of video, we were able to leverage other niche audiences that were likely Safe and Vault Store’s audience too to expand exposure and create additional awareness for the online retailer.

TikTok Ads

With much success on Meta, Safe and Vault Store did not want to be depended on just one paid social channel. We began testing TikTok and found an untapped audience where their competition was not.